I'm Playing with Fire words and music by Irving Berlin. SovSong thought the other side of this was Geraldo's Orchestra, and this side certainly sounds like the singer is Al Bowlly who recorded it with Geraldo. The other side "Darling" is not sung by Bowlly.
It seems to be this recording http://www.youtube.com/watch?v=Hp8EgP_h2Qg
Al Bowlly sings with Jack Jackson and his orchestra recorded on 24th February 1933.
I'm not completely sure they are the same, the YouTube one is played too fast.